
Most people use ChatGPT wrong. They type simple requests and get mediocre results. This tutorial will teach you the prompting secrets that separate amateurs from professionals.
What You'll Learn:
Time Required: 15 minutes
ChatGPT predicts what comes next based on what you give it. Better input = Better output.
❌ Bad Prompt:
Write me a blog post about marketing.Result: Generic, unfocused, probably useless
✅ Good Prompt:
Write a 500-word blog post about email marketing for
small e-commerce businesses. Target audience: store
owners doing $10K-$50K/month. Focus on 3 actionable
tips they can implement today. Use a conversational
but professional tone.Result: Specific, actionable, tailored content
Use this framework for every prompt:
| Letter | Meaning | Example |
|---|---|---|
| C | Context | "You are an expert copywriter..." |
| R | Role | "...writing for a fitness brand" |
| I | Instructions | "Create 5 email subject lines" |
| S | Specifics | "for a Black Friday sale, under 50 characters" |
| P | Parameters | "Include urgency, be playful, avoid spam words" |
Context: You are an expert email copywriter who specializes
in e-commerce.
Role: You're writing for a premium fitness supplement brand
targeting men aged 25-40.
Instructions: Create 5 email subject lines for our upcoming
Black Friday sale (40% off everything).
Specifics:
- Each subject line should be under 50 characters
- We're emphasizing urgency (sale ends in 48 hours)
- The brand voice is confident and slightly edgy
Parameters:
- Avoid spam trigger words like FREE, URGENT, ACT NOW
- Include at least one emoji in each
- Make 2 of them question-based✅ Checkpoint: Practice the CRISP framework with your own example.
Tell ChatGPT WHO to be before WHAT to do.
You are a senior UX designer with 15 years of experience
at top Silicon Valley companies. Review this landing page
and identify 5 usability issues.Break complex tasks into numbered steps.
I need you to help me write a sales email:
Step 1: First, ask me 5 questions about my product
Step 2: After I answer, draft the email
Step 3: Then provide 3 alternative subject lines
Step 4: Finally, suggest the best send timeShow ChatGPT what you want.
Write product descriptions in this style:
EXAMPLE:
"The CloudWalk Pro isn't just a shoe—it's 8 hours of
standing on clouds. Memory foam insoles, breathable mesh,
and our patented arch support mean your feet will thank you.
Finally, a work shoe that works as hard as you do."
Now write descriptions for these 3 products:
1. Wireless earbuds
2. Standing desk
3. Laptop backpackDon't accept the first output. Refine it.
Round 1: "Write a LinkedIn post about productivity" Round 2: "Make it more casual and add a personal story" Round 3: "Shorten it to under 150 words" Round 4: "Add a call-to-action asking for comments"
Bad: "Help me with my business" Good: "Help me create a 30-day marketing plan for my Etsy jewelry store"
Bad: "Give me ideas" Good: "Give me 10 ideas in a numbered list with a one-sentence explanation for each"
The conversation IS the context. Keep building on it:
Always iterate. The first response is rarely the best.
Act as a content strategist. Create a content calendar
for [topic] with:
- 4 blog post ideas
- 8 social media posts
- 2 email newsletter topics
- 1 video script concept
Format as a table with columns: Content Type, Topic,
Target Audience, GoalAnalyze this business idea like a VC partner:
[Your idea here]
Evaluate:
1. Market size (TAM/SAM/SOM)
2. Competitive advantage
3. Revenue model viability
4. Key risks
5. Go-to-market strategy
Be critical but constructive. Rate each area 1-10.Explain [complex topic] using the Feynman technique:
- First, explain it simply as if to a 5-year-old
- Then add layers of complexity
- Finally, identify what I should learn nextYou now have the prompting fundamentals that 95% of users never learn.
Practice Challenge: Take your most common work task and create a CRISP prompt for it. Use it 5 times and refine it each time.